Differences Between Real Estate Brokers And Agents

The primary differences between a real estate broker and an agent are experience, education, and licensing requirements. Brokers and agents both have a licensing requirement in the state in which the work, however, the requirements differ considerably. The requirements for licensing vary between states, but the majority of the states have a requirement that a pre-determined amount of classes be taken prior to being able to sit for a licensing exam.

There are many more requirements to become a broker, and most states require that a broker be employed as an agent for a number of years prior to taking the broker’s license examination.

Most of the time, a person who is selling or buying real estate will interface with an agent. All agents must be licensed in the state in which they work. However, agents must work under a licensed real estate broker. They cannot independently perform real estate transactions. Agents will be able to perform the bulk of the work that a seller or buyer might require. This work may entail locating suitable properties a buyer may be interested in, or finding buyers for a particular seller, and assisting in negotiations between sellers and buyers to assist them in creating an agreement of sale.

The agents will usually access the same database of resources as a broker for whom they are employed. Contracts are not actually formed by real estate agents. However, the contract is really between the seller or buyer and the real estate broker in charge.

Brokers are required to pass an examination that is far more rigorous than agents to become licensed. There is also a requirement that they work as an agent for several years. Subsequent to passing the broker’s examination, brokers can operate or manage a brokerage of their own. There are different work options available to brokers. Brokers may choose to function independently, and work as both agent and broker. Brokers may also work for a real estate firm owned by someone else.

In order to purchase a realty company, it is not a requirement that a person have a broker’s license, however, they must hire a broker to work for them. In this scenario, the broker would manage the agents who are working for the firm. A broker may also create a brokerage of their own, and hire agents to work for them directly.

Both real estate agents and broker have legal and financial responsibility for those that they work with. If a customer and an agent are experiencing difficulties, or if they are issues or questions they can’t resolve, they will present these issues to the broker for assistance in coming to a resolution of the problems. The broker will act as a mediator and may assign a different agent to assist the customer if necessary. Lastly, for every sale that is closed by an agent working for them, a broker will take a portion of the commission. So, a broker will get paid a commission for each sale of an agent working for them.

How To Select A Real Estate Broker When Selling Your House

Do you need a real estate broker to sell your house? I have been in the real estate business for over 24 years and when I want to sell a property that I own, I would definitely employ the services of a professional real estate broker.

For Sale By Owner advertisements attract the bottom feeders of the industry. A potential buyer assumes that because you as a seller, will not be liable for a real estate commission, you will be more negotiable with your price. You as the seller assume that you will still realize the same type of offers a broker would have submitted to you and pocket that broker’s commission.

Well you are both wrong. It does not happen that way and more times than not it will lead to lost sales and a waste of everyone’s time.

How To Select A Broker – Look for Experience

Many times a seller will select a broker based upon a referral. That is fine as long as that broker is experienced in your market and is not the husband or wife of friends who just entered the real estate profession. Stay away from that! As much as you would like to help friends out, why would you screw around with your major investment in the hands of an amateur?

Trust may be one reason but you can trust an incompetent and still be ruined.

In my career, I have witnessed too many times a seller of a property list with a referred friend who was new to the business. Not only were they not able to effect a sale but through incompetence, they alienated the entire professional real estate community.

How To Select A Broker – A Few Pointers

If you can get a referral from family or friends for an experienced broker, great. If not, here are a few things you should do.

First you want to choose a reputable company that has a track record in your market. If the company is a national franchise find out how long they have operated in the area. A real estate company is only as good as the expertise of its sales associates and a recognizable franchise name is not alone sufficient grounds to consider working with them.

Call three to four real estate companies in your area, inform them that you are considering putting your house on the market and you would like for one of their sales associates to come over to view your property and to discuss a marketing strategy. Make separate appointments, you don’t want more than one broker at your house at any one time.

Keep in mind that real estate companies have several sales associates and who you get from that company is the luck of the draw. It will be the associate who’s turn it is to service the next call.

Now is your opportunity to interview that agent and discern their level of experience and expertise in your market. Has the agent come prepared for the appointment? Has the agent researched your immediate market and supplied you with a list of recent comparable sales?

Part of the agent’s job is to help you establish a listing price and provide you with their best estimate of what they think your property will actually sell for. This will usually be in a narrow range of value but it should be an approximation that can be supported by recent market activity.

Ask the agent about their experience. How many exclusive listings of theirs sold in the past year? How long have they been with this particular company and where were they before? Longevity with one company is a positive sign. Jumping from five different companies over the past five years can indicate problematic issues.

How To Select A Broker – Questions

What is the commission rate? This varies by region but be aware that there is no fixed rate. It is a violation of antitrust law to suggest there is. The commission rate is negotiable. Keep in mind that if you negotiate a rate lower than what competing properties currently on the market offer, the brokerage community may not work as hard on selling your property as they would for one that offers a higher commission.

What kind of listing agreement is being offered to you. The broker should explain to you the three major types of agreements and their company’s policy for the term of the agreement. If signing an Exclusive, which is pretty common in most markets, expect most companies to insist on a term no shorter than six months.

When signing an Exclusive, ask the broker how long before they co-broke the listing with other companies. You want the listing co-broked ASAP. Some companies will try to keep the listing in-house as long as possible in order to increase the odds of selling the property in-house, thus earning the entire commission.

Finally and most important, what is their marketing strategy? What kind of advertising will they do, in what types of media and how frequently? How soon will they hold an open house for the professional real estate community and how soon for the general public and how often? Does their office already have a list of potential buyers that may be interested in this property? How long do they think it will take to find a buyer?

Understand that as a seller you are the broker’s employer. The broker also has by law, a fiduciary duty to you and is charged with trying to get you the best possible price and terms for your property.

How To Select A Broker – Conclusion

After you interview three or four brokers it will be time to make a decision. Remember this is a business decision and it should be based upon facts and not emotions.

Do not be tempted into signing a listing agreement with the broker who provided you with the highest listing price. That can sometimes be a sales tactic utilized by brokers to secure a listing. If the listing price is unrealistic your property will not attract potential buyers. It is standard practice to initially list the property at a high price to “test the market”, the strategy being to adjust the price lower if it appears that there is market resistance at that price.

What is Required to Become a Real Estate Broker?

In Canada, there are a number of career avenues in real estate. One such avenue is a Real Estate broker. The job of a broker is to act as a liaison between people who buy and sell real assets. Their role is find buyers and seller who are looking to buy or sell property. A broker help sellers with the marketing of their property and selling for price that is acceptable to all the parties involved. A broker can own and manage a real estate brokerage firm and employ agents. One has to pass a broker’s exam to get licensed.

In order to become a licensed agent in Canada you must successfully complete a course of study as required under the Real Estate Act of the province of where you live. For specific guidelines on becoming a broker’s license, you can check with your province’s governing body. The Real Estate Council is the licensing and regulatory agency established by the provincial government to administer the Real Estate Services Act.

Each province in Canada regulates brokers. In general, to become a broker in Canada, one has to be at least 18 years old and a permanent resident of Canada. Before applying to take the broker’s exam, you should be registered and have been working a agent for a specified period of time as mandated by the provinces board. It can range anywhere from 6 months to 36 months, depending on where you live. You should have completed with a set of licensing courses and passed the written exams with grades of usually no less than 75%, depending on your province rules. The final examination must have been completed within the one year preceding application.

When applying to take the brokers exam, you must submit supporting documentation as required with the application as well as the required fees. You must submit the exam application usually within one year of the Broker Course examination date. If an application is made after the examination date, the exam must be re-taken. If an application is made after the specified date from the examination date, the Broker Course must be repeated. Each province will have their specific dates regarding the deadline of applications after one has taken and completed the real estate broker’s course. Most provinces require that you take a broker’s licensing course.

After successful completion of the Broker’s Licensing Course and Examination, one must apply to change their license status to broker, either Associate or Managing Broker, with the Real Estate Council of their province. One must also have a past record of financial responsibility and conduct.

When considering a career as a broker, you have to be aware that their will be a number of fees associated with obtaining the license. Such fees include: Broker’s Licensing Course fee, Supplemental Course fee, real estate broker licensing fee – $1100, and any business expenses.

Tips On Comparing Real Estate Brokers

Real estate brokers act primarily as intermediaries, or go-betweens between sellers and buyers of real estate and prime properties, as well finds owners who wish to sell and clients who wish to buy. Real estate agents do not work in exactly the same manner.

The most important attribute of an agent, or broker, is that he/she has deep and well-informed connections to the real estate industry. The broker is expected know the market comprehensively, and provide information on previous sales, current real estate listings, have an effective and workable marketing plan, and at least a number of solid references. It is also imperative to look for a real estate agent that is honest, assertive, and one that fully understands the needs of buyers and sellers.

Real estate brokers and their salespersons in the United States, where they are generally called real estate agents, assist home or property sellers in marketing their assets and selling it for the best possible premium price, and on the best terms.

When acting as a buyer’s agent, with a signed or verbal agreement, these individuals assist buyers by helping them purchase property for the lowest possible price under the best terms, and gain a commission after a sale has been concluded. Without a signed agreement however, brokers may assist buyers in the acquisition of property but still represent the seller and the seller’s interests. Here’s a short comparison of what exactly differs a salesperson, from a licensed broker.

Real estate salesperson:

A person first becomes licensed to become a real estate agent whenever one obtains a real estate salesperson’s license from the state in which he/she chooses to practice his craft. For the person to obtain a license, the potential candidate must take specific subjects and required course work, and then must pass a state licensure exam on real estate law and practice. Salespersons should must then be associated with, and act under the authority of a licensed real estate broker

Real estate broker:

After gaining quite a number of years of experience in real estate sales, a salesperson may decide to ramp up and be licensed as a real estate broker. For one to become a full-pledged broker, more course work and a state licensure exam on real estate law must first be passed. When a person obtains a broker’s license, a real estate agent may continue to work for another broker in a similar capacity as before, usually referred to as a broker associate or associate broker, or open up his/her own brokerage and hire other salespersons.

How should you choose a good real estate broker?

According to analysts and industry insiders, most home buyers ask friends, relatives, and business associates who have recently bought a house in the area for their recommendations and suggestions. A number of buyers use newspaper advertisements, or simply visit an established realty office.

Some people yet find an agent at an open house. To be sure you find a good agent, interview several real estate brokers from different firms to find out one you’re comfortable with. It’s like doing comparison shopping. Find out if the agents are familiar with the location you are interested in, how long they have worked in that area, and whether they specialize in a particular type of house or price range.

To be safe, you could try to go with a local broker. They can better serve your needs, are familiar with the local market conditions, knows what the local prices are, and what’s hot or not in your community.

Services Offered by Los Angeles Discount Real Estate Brokers

Are you interested in selling your current home? If you are, have you already started the listing process? If have recently decided to sell your home and have yet to take action, you are encouraged to fully examine all of your options before making a final decision.

If you live in or around the Los Angeles area, you can seek assistance from a real estate broker or a real estate agent. Real estate brokers and agents offer the same types of services. Generally, the only difference between the two is their name. Both offer services to individuals and families who are looking to purchasing a new home or to those that are looking to sell their home.

If you are like many other Los Angeles area residents, you may be concerned with the price of using a real estate agent or broker. There are a large number of brokers that charge a high fee for their services, but not all do. It is possible to find a discount real estate broker. Los Angeles has a large number of both types of brokers. To find a discount broker in the area, you may be required to do a little bit of research.

The research you do, to find a discount real estate broker, will include a number of different things. The first step in finding a discount real estate broker is to familiarize yourself with local brokers. This can often be done by using the internet or your local phone book. If you choose to use your local phone book, real estate brokers are often found under the business listing of real estate. Since phone books only provide a limited amount of information, you may be required to contact each broker individually.

Directly speaking to a number of discount brokers is a great way to determine how much each individual charges for their services; however, this process can be time consuming. If you want to find a discount real estate broker, but you do not have the time to spend hours or even day searching, you are encouraged to use the internet.

There are a large number of online broker websites. These websites should allow you to immediately determine whether or not you want to use the services of a particular discount real estate broker. Los Angeles resident have successfully been using the internet, for years now, to find qualified brokers.

No matter which search method you choose, you are sure to find at least one discount real estate broker. Los Angeles has a number of these discounted brokers. By taking the time to find them, you could retain valuable money from the sale of your home. This is because the fewer fees that you have to pay a real estate agent, the more you will profit from the sale of your home.

What Is A Real Estate Broker And How They Can Help You?

A real estate broker is the person who operates a real estate service that is licensed by state to represent a buyer or seller to complete a real estate transaction.

The easiest way to look at a real estate broker is that they are the people who are educated, experienced, trained and maintain the most updated training to assist in the sale or purchase of a piece of real estate. They hire real estate agents to assist them in this process. They assist in the negotiations, marketing and contractual agreements for those real estate transactions.

If you choose to hire a real estate broker to help you make the most happen from your real estate transaction, it is likely to go smoother.

Once you have hired a real estate broker there are many things they will do to successfully get the best deal at the best price for the purchase or sell your property.

After you have decided that you will work with a real estate broker, you need to go through the process of finding the right one. Here are some simple steps to hiring the right broker.

1. Get names of brokers, through the Internet, through the MLS, through family and friends, or through homes listed for sale.

2. Interview three, ask questions

3. Set up a plan of action, explain your expectations, and then trust your real estate broker.

Now that you have a broker, here is what they will do to use their expertise for your benefit.

First they will communicate and examine your needs of the real estate transaction you are about to participate in. If you are purchasing a home, they will find out how big of a home you are looking for, how many rooms and bathrooms you need, what area you want to live in and any other amenities, or appliances you might be looking for.

Second they will get the most current listings available through their many options of listings to find out what will suit you best. This will include finding homes for sale that may not even be listed in any service yet. The way they do this is that as professionals, the brokers and agents will talk to each other about their needs of their clients and will then work together to complete the sale or purchase of their properties.

Third will be the viewing of the properties. This will be the time that your realtor will also obtain the right inspections, and property evaluations in addition to market analysis and appraisals are completed. The real estate broker will also inform you of any irreparable issues that will affect the overall value and safety of the home and property in addition to making sure the price of the home is fair.

Finally the real estate broker will make sure the negotiations of the purchase price is in your best interest. The broker is responsible for accepting and escrowing all funds. The real estate broker will make sure that all legalities, documentations, and contracts are completed accurately and completely.

Therefore, as your representative, the real estate broker will take care of your real estate transaction from start to finish. It is good to have a professional in your corner, because the person on the other end of the transaction does.

How a Commercial Real Estate Broker Can Help You

Commercial real estate is a booming business; however, whether you are buying or selling commercial real estate, chances are that you are going to need a bit of help. A good real estate broker can be invaluable to you, and they can provide you with a great deal of help that no one else could ever give to you. If you want to have a successful career in the commercial real estate business, then more than likely you will need to work with a commercial real estate broker from time to time. The following are some of the great ways that a commercial real estate broker can be of help to you.

Local Land Values

Having a commercial real estate broker working with you can be very helpful when it comes to local land values. As an investor, you may not always be investing in commercial real estate that is in your area, and it can be hard to find out what the land values are in the area that you are considering investing in. When you work with a commercial real estate agent, they usually have a good grasp on local land values and can help you make good decisions based upon this information. This saves you having to do a great deal of research on your own to find out the same information.

Access to City Officials

If you have been working in the commercial real estate field long, you know that there are many times in this line of work when you have to deal with various city officials. At times this can be difficult, since you may not be familiar with them and you may have a hard time finding time to speak with them. When you work with a commercial real estate broker, many times you will find that they already have direct access to the city officials, which can expedite your deals much of the time.

Negotiation and Constructing Offers

Another great reason to have a commercial real estate broker is that they can do a great deal of the negotiating for you on a deal. It is usually better to have a broker as a go-between instead of dealing directly with the other person in a deal. A broker can usually more effectively negotiate the terms of a deal. They can also help you to construct offers as well so that you will be able to present a good offer on a piece of commercial property.

Exit Strategies

More than likely there will be some point in time when you will find it imperative that you get out of a commercial real estate deal. This can be hard to do on your own, but when you have a commercial real estate broker to help you, then can help you to come up with a solid exit strategy if you need it. When you get out of a deal, you need to have a great strategy that is totally legal, or you may end up losing a great deal of money. Having the commercial real estate broker there to help you can ensure that you exit the deal in a legal way that will not hurt you as well.

Referrals to Other Professionals

Commercial real estate brokers can also be of help to you by referring you to other professionals that can be helpful to you as well. This is especially great if you are new to the commercial real estate industry, you have just moved into a new area, or you are investing outside of the area when you live. It can be difficult to find good professionals to work with, such as lawyers, contractors, inspectors, and engineers. When you are dealing with a commercial real estate agent that you trust, they can refer you to other people that you can trust as well. This saves you the hassle of trying to find some of these professionals on your own without anyone’s recommendations to go on, which can be disastrous in some cases.


Another area that a commercial real estate broker can help you with is the financing for your commercial real estate purchase. These broker work with a variety of different lenders from day to day, and if you are looking for financing for your venture, more than likely they can steer you in the right direction. They may even know of some private lenders that may be of some help to you as well.

First Grab at Targeted Properties

Having a commercial real estate broker can be very beneficial to you because they can also allow you to have first grab at some targeted properties that they know of. No doubt there are times when you find a great property, only to find out that it is already under contract and you spoke too late. If the broker knows what you are looking for, they may be able to pocket the listing so you can have the first chance at it.

When you do find a great commercial real estate broker, it is important that you hold onto them. A great broker can be invaluable and can help you out in a variety of ways that will help make you successful in the commercial real estate market. Working together with the same great broker over and over can be mutually beneficial to both of you. They will get the rewards of your business, and you will be able to enjoy the many benefits of working with an excellent commercial real estate broker that you can trust. When you find a good broker, they are definitely worth the money that you will pay out to use them.

Commercial Tenant’s Guide to Choosing the Best Commercial Real Estate Broker

Choosing the right real estate professional is the first and most important decision you will need to make when embarking on the commercial real estate leasing, lease renewal negotiating, subleasing or buying process.

As a prospective buyer or tenant of commercial real estate, it’s important to take advantage of the valuable service a professional real estate advisor can add to a process can quickly become risky, expensive and time consuming. Like any large business undertaking, failure to seek professional advice on an area outside of your expertise may lead to misinformed decision making that will place your business at risk and certainly the lack of market knowledge and negotiating expertise to extract the maximum concessions from a transaction.

Fortunately however, most business owners are only faced with a corporate real estate transaction or challenge every couple of years. That being said, if you don’t already have one, how do you go about choosing a commercial real estate advisor who’s qualified to achieve your goals? And if you do, how do you determine your current representative is up to the job this time around?

Below are eight hard and fast rules to thoroughly consider for choosing the best commercial real estate advisor for the job:

1. Choose a broker who will represent your best interests, not the landlord’s or seller’s, to avoid a Dual Agency situation.

First and foremost, choose a broker without the conflicts of interest associated with representing landlords and sellers. And whatever you do, don’t choose the landlord’s/buyer’s broker to represent you! While this may seem obvious, it’s the biggest mistake tenants and buyers make, often perpetuated by the listing broker who may claim you will save money because they don’t need to pay your representative and you will save time as you can negotiate direct. It’s important to understand the listing broker is motivated to create a dual agency situation because he will receive the entire fee for negotiating against you, the tenant or buyer, who lacks his negotiating expertise and market knowledge. Hence the landlord wins, you get a raw deal and can only hope that the listing broker assists you with the often time consuming tenant improvement and relocation process once the deal is closed and he’s been paid.

While dual agency is perfectly legal in California and can sometimes result in a fair outcome, it is fraught with potential conflicts that must be managed by the broker to protect the best interests of both parties to the transaction and himself. Quite frankly, no matter how convinced the listing broker is that he can avoid conflicts of interest in a dual agency situation, it’s practically impossible to do so. Thus, choosing a buyer/tenant representation specialist is essential to achieve optimum results. In doing so, you instantly avoid the conflict of interest risk and can be confident that you have an expert on your side (not the landlord’s!) that will work hard and provide the expertise and knowledge to understand and achieve your needs and represent your best interests only. Would you hire the same attorney as your adversary to represent you in a lawsuit? Of course you wouldn’t. Hiring a real estate representative should be treated in the same fashion.

2. Choose a broker who is a specialist in Tenant/Buyer Representation

Besides not having conflicts of interest to manage, a specialist in tenant/buyer representation provides many other services exclusive to his specialty and will provide a much higher level of service and commitment than a generalist that represents both landlords and tenants. With depth of experience and expertise in specializing in representing tenants comes the wisdom to apply the knowledge, tools and resources to achieve your objectives and to serve your best interests. A specialist will also likely be able to dedicate more time and energy to serving your needs than a broker that represents both landlords and tenants. They will not be overwhelmed with having to juggle as many transactions and constantly preparing time consuming marketing reports to landlords. They’ll also be there for you to project manage any tenant improvements and facility needs you have either immediately after the transaction has closed or at any time during your lease.

3. Choose a broker who has experience in your immediate area.

There is no substitute for true market knowledge; knowledge, which can only be gained through extensive transaction experience in a defined geographic area. It is, quite simply, the only way to acquire the market ‘intelligence’ required to drive the hardest bargain for a tenant or buyer. An experienced tenant/buyer representation specialist who works in your target market knows not only what is available in your market before anyone else, they know every landlord’s negotiating strategy, motivations, financial constraints, operating expenses and other key information he can use to your advantage. Be careful of tenant/buyer representatives who don’t specialize geographically. They don’t have the required market knowledge to get you the best terms, and must rely on unreliable and incomplete third party databases for market data.

4. Choose a broker who has experience in your particular product type.

The importance of specialization also applies to the type of property contemplated in the lease or sale transaction. There are stark differences between industrial, office and retail properties. The physical aspects of each are substantially different, as are the lease structures, term, conditions and operating expenses, among other things. For example, a full service gross office lease is a completely different challenge than a single tenant industrial triple net lease. So, make sure that the real estate advisor you choose has a track record of handling transactions like yours.

5. Choose a broker who has experience representing your type of business

Understanding how your business utilizes space and its specific operational requirements, as well as how your space requirements may change in the future, is an important component in choosing your next location. A broker who has experience in representing businesses like yours in your industry and location will help streamline the process of finding the right property, especially if your operation requires specialized improvements, proximity to other service providers or regulatory approvals. If your real estate broker does not possess a complete understanding of what you do, valuable time could be wasted and opportunities may be lost. The first thing your commercial real estate advisor should do is ensure he fully understands your business and, in turn, your real estate needs. Experience in representing similar companies will expedite this process and may even be able to offer valuable recommendations you hadn’t considered.

6. Choose a broker who has a clearly defined process for achieving your needs and a high level of accountability to you throughout that process.

While every real estate transaction will have its unique challenges, the commercial real estate advisor you choose should demonstrate to you that they employ a logical, step-by-step process for handling your assignment. Unexpected surprises will be minimized if your broker handles the mechanical aspects of your transaction in sequence and in timely fashion before moving to the next step. As important as the process is, your broker should have a way of holding himself accountable to you as the transaction progresses, so that you are assured that nothing is overlooked and your interests are being thoroughly served from start to finish. Surprises are great at parties, but not in real estate transactions.

7. Choose a broker who has the necessary tools and support to give you the highest level of service.

Having the best information at your disposal is a key element in the making of a good real estate decision. Knowledge is power and, as such, your broker should have access to the best market information, analytical tools and human resources available to assist him in executing the transaction on your behalf. Ask for a list of these resources with an eye for their relevance to your requirement. The best real estate advisors at the top brokerages have access to the best resources and the most in-depth and timely information and they know how to use these tools to your advantage throughout the real estate process.

8. Choose a broker who you trust and you connect with on a personal level.

Choosing a real estate advisor with all the skills, experience and expertise for achieving your real estate needs is all well and good but don’t overlook the personal touch. We all naturally associate with people we like and have something in common with. Once you’ve selected who you believe can best represent your needs, be sure you both get to know each other on a personal level as best as possible. With good instincts this shouldn’t take long. If you and your real estate advisor get on great, not only will you both gain each other’s trust, but your representative will likely have a higher level of commitment to you on an emotional level and will want to work harder for you than if you were just another one of his clients.

Finally, when a real estate advisor claims they are the most qualified for the task at hand, don’t necessarily take their word for it. Always ask for references and to see case studies that clearly demonstrate their claims. Don’t hire a real estate advisor unless they can prove they’ve achieved great results for someone like you!

Discount Real Estate Broker

Throughout the country, the term “Discount Real Estate Brokers” is quickly becoming the one of the most talked about subjects in the real estate industry.

Many home sellers are learning they no longer have to pay the high cost of a 6% listing commission. This upcoming and rapidly growing trend has created multiple low cost listing programs, along with more and more discount real estate brokers who are offering to save you money on the sale of your property. New companies and multiple websites are cropping up all over the country simply because flat fee listings or discounted commissions are now being demanded by property owners who wish to successfully list and sell their home and save money to boot.

Before you choose a discount real estate broker; it is important to understand not all are the same. There are at minimum two major differences between a flat fee listing or so called commission free listing. One is whether they provide full or limited service; and the other is whether they are companies with licensed brokers or are they staffed by hourly employees.

Unfortunately many home sellers are learning, you simply don’t get much more than what you pay for. Too often if you are paying a discounted listing fee you may also be getting less than what you deserve by those companies who only give you limited service and may also only have unlicensed employees tending to most of the details. It is important for you as a home seller to fully understand the difference between “discount real estate brokers”.

Many realtors who promote themselves in this way; fit a profile commonly associated with less than full real estate services. They usually solicit your listing for a very low fee that is paid upfront online before you ever meet anyone face to face if ever at all. This type of flat fee MLS listing only covers very little of the traditional realtor services. In general you are basically paying for someone to post your home for sale in your local MLS and will be on your own when handling all the other tasks required to protect your interest during the multi-level process of selling a home.

You may realize although $300-$500 flat rate listing fee appears to save you money; you end up feeling overcharged when the listing expires and your home has not sold. All realtors are regulated by a board of realtors in their specific area and pay yearly dues that cover being able to post listings on the local MLS. It doesn’t cost them an extra dime for their listings to post in the national MLS platforms; like Realtor.com, Trulia and Zillow. Listings are automatically fed to the national internet platforms within 24 hours of the agent submitting it to their local MLS. These large internet or locally based companies may even go as far as to provide you with a sign and a lock box; but for the most part your small fee covers only this minimal amount of service. In the long run even a little more than a few hundred dollars may appear to be costly when you realize it really takes full service and not just an MLS listing to successfully sell your home.

For instance the viewing of your home needs to be handled by a reputable company with a professional scheduling service so anyone desiring to get into your home is not only monitored to assure a safe showing of your property, but there follow up for necessary feedback. You may have to do the screening work yourself as well as handle all the tough negotiations, proper legal paper work and more.

These are just some of the very things that can be a bit at best tricky for someone with no home selling experience and would require more personal attention by a seasoned licensed broker. There are many reasons you want a real estate professional providing full service for a low flat fee; unless you are a seasoned For Sale by Owner (FSBO); it is strongly suggested you stay away from discount real estate brokers offering a limited service that pretty much places you in that same position.

In some states flat rate MLS listings with limited service is prohibited by law. In Colorado when a real estate broker enters into a listing transaction with a seller; they must provide full service. Despite this regulation there are brokers doing business in this manner. You might have to ask yourself why you would want to entrust your hard earned equity to someone who is not willing to follow the regulations of the very license they hold?

There are lots of what appears to be great deals in terms of what you are asked to pay to sell your home; but paying less does not necessarily guarantee you keep more of your equity or never mind reach your goal of a successful sale.

Then there are those licensed professional realtors with years of experience who also promote themselves as discount real estate brokers; because they willing to take less so you can keep more. They too offer a flat fee listing; yet there is nothing discounted when it comes to the full traditional real estate services they provide. They understand you do not have to compromise by giving up the kind of real estate service you truly need just to save a buck.

These discount real estate agents are educating the public about how and why flat fee listing fees and rates originated; and how you can save thousands and still get full services. They offer to do all the work for less money simply because they know their work load has diminished due to modern day technology. Technology saves them a ton of work related costs and are willing to pass that savings onto you.

Flat fee or flat rate listings, discount real estate agents are a direct result of this convenience providing technology that has revolutionized how everyone can sell or even buy a home. Sellers, buyers and especially real estate agents have benefitted from modern technology that combines the availability of multiple digital devices and platforms to quickly access the internet and those they are doing business with, making connecting and communication faster and easier than it was in the past.

Real estate agents simply no longer have to invest the same amount of time as they had to in the past to sell a home. What use to take an agent days to accomplish; like hand delivering offers and communicating counter offer negotiations use to involve weeks; not to mention the hard costs before a meeting of the minds was achieved in order place a home under contract. This type of activity is now accomplished in hours or days without anyone having to leave the comfort of their home.

It is best for you to investigate which discount real estate brokers are the pros who save you thousands while providing full service and which ones don’t. Choose your discount real estate broker, flat fee listing agent or flat rate company wisely; don’t be baited in by a small fee in order to get your home sold.

Use A Real Estate Broker, Or Do It Yourself

When buying or selling real estate, many people are tempted to avoid using real estate brokers. Georgia homeowners reason that they can save themselves tens of thousands in commission by doing all the work themselves. Sometimes this decision is driven by a problem with a previous broker either experienced directly or heard of through a friend. After all, how hard can it be to buy or sell a house–right?

Qualified brokers earn their commissions

Brokers provide a variety of services using tools and knowledge that an unlicensed or inexperienced individual won’t have access to. Brokers have easy access to all data on recent real estate sales that helps them determine a reasonable price on a home. They can provide marketing expertise and venues that can increase the number of buyers looking for a home and increase the chance that the seller will get the desired price. Additionally, brokers have an understanding of the paperwork involved that can reduce hours of head scratching to a few minutes of signing.

When working with real estate brokers, Georgia homeowners also get an expert in the art of negotiation. Georgia has areas where the real estate market is quite competitive, and a good negotiator can make a huge difference in the final price of a home.

They key word is “qualified”

A real estate license reflects a knowledge of the laws of buying and selling homes, but does not indicate a broker’s level of negotiating skill, personal commitment to their customers, or knowledge of the community. Some people see real estate as a get-rich-quick scheme thinking they can work part time and make lots of money. Nothing is further from the truth. Successful real estate brokers work full time and more. It isn’t a hobby, it’s a career.

This flood of brokers into the market creates competition. Some brokers compete by lowering their commissions, hoping to attract clients with their bargain rates. Bargain rates often bring bargain service and unhappy customers. Other brokers compete by adding value to their services, working harder, and getting new clients by earning the trust of their old ones.

Sadly, the real estate hobbyists and the bargain agents tarnish the image of all real estate brokers. Georgia has many well qualified full-time brokers who can provide service that makes them well worth the cost of their commission. Don’t judge the entire industry by one experience. After all, you wouldn’t swear off eating in expensive restaurants because you had a bad fast food meal.

Do your research

Don’t just use the broker your friend used. Buying and selling your home will probably be the largest financial transactions you make in your life so take some time to research a variety of real estate brokers. Georgia has plenty of trustworthy and experienced brokers just waiting to provide the kind of service you deserve and make your real estate transaction as painless as possible.